James R. Coffey

Cecilia Payne-Gaposchkin: the Most Important Astronomer You Never Heard Of

By the latter half of the 1800s, the primary question among astronomers around the world was, “What are stars actually made of?”  In the 1880’s, a team of Harvard researchers believed they’d answered this question. They had created a classification system whereby stars are rated according to their surface temperature.  Using this rating system, the

Cecilia Payne-Gaposchkin: the Most Important Astronomer You Never Heard Of Read More »

The Use of Subliminal Messages in Film and Advertising

In the 1940s, the American television and film-making industries began experimenting with a psychological approach. It aimed to sell products where single-frame product endorsements were embedded in film. These were undetectable to the eye, but hopefully, acknowledged by the viewer’s brain.  One of the earliest examples of this technique was a 1943 cartoon short featuring

The Use of Subliminal Messages in Film and Advertising Read More »

Scroll to Top