Modern

The Use of Subliminal Messages in Film and Advertising

In the 1940s, the American television and film-making industries began experimenting with a psychological approach. It aimed to sell products where single-frame product endorsements were embedded in film. These were undetectable to the eye, but hopefully, acknowledged by the viewer’s brain.  One of the earliest examples of this technique was a 1943 cartoon short featuring

The Use of Subliminal Messages in Film and Advertising Read More »

Scroll to Top